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How to Market Your eCommerce Site


If you are an owner of an eCommerce website and you think you will earn your retirement overnight, think again. It does not matter what you sell, there is no such thing as easy money. However, there are a few strategies you can incorporate to increase your income or, at least, your traffic.

Create an eCommerce Marketing Strategy

If you already have an eCommerce website and no marketing strategy—no bueno. You need to have everything prepared before you open your digital doors for your customers. That means solutions to potential problems, your website content, and your goals all planned out BEFORE you launch your website.

Automate Emails? Sure! However…

Do not overdo it! Don’t be spammy. Nobody will buy your product just because you bomb them with content. It needs to have value! If you have a time-limited offer, make sure you have resources to fulfill buyers’ requests promptly.

Social Media is the Key

Get to know your customers. Paid social media ad can be a game-changer for your business. You can target a specific audience and increase traffic. This can all be achieved by sharing amusing content, interactive posts, or informative articles. Really, any content that has potential to engage your followers – is more than welcome.

Affiliate, Affiliate, Affiliate

Do not hesitate to contact social media influencer or a blogger to market your product. It is not free but it can be worth the effort. Take some time to find a person who will properly represent your company and who genuinely likes your products.

Google AdWords

Organic traffic is always the best option, but you can also boost your business with Google AdWords. There are several specific campaigns created especially for eCommerce websites.

Did you now that Amazon has almost 300 million active accounts? That makes it a great opportunity for you to generate your traffic and boost brand awareness. Also, make your posts personal. Let your customers get to know you and make them feel special and valued. Do not hesitate to experiment and find an eCommerce marketing strategy that suits you best.

Good luck!

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