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Hello Kitty (ハローキティ Harōkiti?)[6] (full name Kitty White (キティ・ホワイト Kiti howaito?))[5] is a fictional character produced by the Japanese company Sanrio, created by Yuko Shimizu and currently designed by Yuko Yamaguchi. She is depicted as ananthropomorphic white Japanese bobtail cat with a red bow.[7]

The character´s first appearance on an item, a vinyl coin purse, was introduced in Japan in 1974 and brought to the United States in 1976.[8][9] The character is a staple of the kawaii segment of Japanese popular culture.[10] By 2010, Sanrio had groomed Hello Kitty into a global marketing phenomenon worth $5 billion a year.[11] By 2014, when Hello Kitty was 40 years old, it was worth $7 billion a year, all without any advertising.[12]

Originally aimed at pre-adolescent females, Hello Kitty´s market has broadened to include adult consumers. She can be found on a variety of products ranging from school supplies to fashion accessories and high-end consumer products. Several Hello Kitty TV series, targeted towards young children, have been produced. Hello Kitty is also the main character at the two Japanese Sanrio theme parks, Harmonyland and the indoor Sanrio Puroland.

Hello Kitty
Sanrio character
Hello kitty character portrait.png
Hello Kitty
First appearance1974
Created byYuko Shimizu
Voiced byEnglish:
Tara Strong (Hello Kitty´s Furry Tale Theater)
Karen Bernstein (Daisuki! Hello Kitty)
Monica Rial (Hello Kitty´s Animation Theater)
Melissa Fahn (Hello Kitty Paradise)
Fuyumi Shiraishi (Kitty and Mimmy´s New Umbrella)
Mami Koyama (Hello Kitty´s Cinderella)
Akemi Okamura
Yuko Kobayashi (Playing with English: Hello Kitty´s Magical Journey)
Kyōko Hikami (Hello Kitty´s Furry Tale Theater Japanese Dub and Daisuki! Hello Kitty)
Megumi Hayashibara (Current Voice Actress)
Nickname(s)Hello Kitty
SpeciesCat[1][2][3][not in citation given]
FamilyMimmy White, George White, Mary White, Anthony, Margaret[4]
Full nameKitty White[5]

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